Who are we?

The Fazendin Portfolio partners with African travel companies to present classic African experiences to the American market. The approach to in-market representation includes fully integrated, cost effective marketing, public relations and sales programs to reach consumers, the travel trade and the media. We strive to provide representation services that not only drive sales and stimulate bottom-line growth, but work to create a strong brand image and positive awareness in the U.S. market effectively going beyond traditional travel-industry representation services.

Why is the American market important for your business?

The United States is and will continue to be the world’s largest export market for tourism, according to the World Travel and Tourism Council. In absolute terms, Americans are expected to spend the most on Personal Travel and Tourism ($883,324 million) this year as well as in 2015 ($1,633,790 million). There is no question that the United States is the largest travel and tourism market in the world, and to realize full potential from the marketplace it is critical to have a local contact working for you in the marketplace. Only The Fazendin Portfolio will provide you with the experience, the access and the power of not only general in-market representation but also cost-effective integrated marketing solutions to increase your yield from this important market.

Sarah Fazendin, President

Biography: Travel is truly a passion and a way of life for our founder, Sarah Fazendin. After a successful career in advertising, she managed all marketing and representation activity in North America for the Kenya Tourist Board. Despite significant market challenges, Sarah’s team led Kenya to a North American market rebound with year-on-year growth at nearly 50%. With this impressive record, she has developed key relationships and respect in the travel and tourism industry.

Active in her community, Sarah is a member of the Colorado Women’s Chamber of Commerce, the Rocky Mountain Association for the Promotion of Travel to Africa (APTA) chapter and sits on the executive board of Just GO! Global, a non-profit organization that helps high-school students become “global citizens” and promotes travel abroad at a young age. Sarah is also a guest lecturer for the Hospitality, Meeting and Travel Administration undergraduate program at Metropolitan State College of Denver and sits on their Curriculum Advisory Board.

From a life-long passion for travel and a deep interest particularly in travel to Africa, the concept for The Fazendin Portfolio was born. Sarah has traveled extensively through North and South America, Mexico, Europe as well as Africa and looks forward to continuing this global exploration. Sarah promotes the idea that travel fosters global understanding and personal growth, and strives to bring the power of African travel to the American market.

Our company is passionate about bringing classic African travel experiences to American travelers. We’ve got the vision, the experience, the dedication, the contacts and the marketing expertise to help you grow your U.S. business starting today.

Erika Yost, Communications Specialist

Biography: Erika has degrees from Vassar College and The School for International Training. As a graduate student, she spent eight months in West Africa working on a project that promoted girls’ education in rural communities. She has proven knowledge of research methodology and an ability to analyze data produced by surveys and focus groups. For her capstone project, she performed qualitative research conducting focus groups with diverse stakeholders in local communities in West Africa.

Let's talk!

If you are an African travel supplier and are thinking about entering the American marketplace, or if you’d like to increase your annual yield from the American marketplace, please contact us. Our program works to develop your brand for long-term sustainability. Our company is passionate about bringing classic African travel experiences to American travelers. We’ve got the vision, the experience, the dedication, the contacts and the marketing expertise to help you grow your North American business starting today. We look forward to working with you!